Head of WhatsApp at Facebook Will Cathcart on Tuesday assured users across the world that the new terms and service of the messaging service brings transparency.
“Our policy update describes business communication and adds transparency,” tweeted Cathcart adding that the company is answering common questions that they have received regarding the new rules.
“It does not impact how people communicate privately with friends or family,” assured the head of WhatsApp.
Cathcart also shared a detailed link of WhatsApp’s FAQ section answering the “common questions”.
WhatsApp committed to not weakening end-to-end encryption
On the other hand, WhatsApp assured users that their conversations between their friends, family, and co-workers on WhatsApp remains between them.
“We can’t see your private messages or hear your calls, and neither can Facebook,” said WhatsApp.
The Facebook owned company assured users that it will “never weaken” end-to-end encryption. It added that the company labels “each chat” so people are aware of the “commitment”.
WhatsApp not keeping any logs
WhatsApp explained to users that it does not keep “logs” of the messages and calls they get.
The company said that traditional mobile carriers store such information but the app does not do so as it would be a “privacy and security risk” for them to keep record of two billion users.
WhatsApp stated that it cannot see their users location and neither can its parent company Facebook.
“When you share your location with someone on WhatsApp, your location is protected by end-to-end encryption, which means no one can see your location except the people you share it with,” clarified the company.
On the same subject regarding Facebook, the company also assured users that it does not share their contacts with Facebook. It stated that the phone numbers are taken from a user’s address book to “make messaging fast and reliable”.
Groups are private chats
The Facebook-owned company which has been under fire for accessing group chats said that those chats remain private.
The company said that they “use group membership to deliver messages” and to protect the service from “spam and abuse”.
“We don’t share this data with Facebook for ads purposes. Again, these private chats are end-to-end encrypted so we can’t see their content,” said WhatsApp.
The company told users that they can set their messages to disappear “for additional privacy”.
The company also stated that users can also download their data and see what information the company has of their account.
How rules affect WhatsApp for business
The company said that millions of users rely on WhatsApp to “communicate securely with businesses of all sizes”, adding that it wants to make it easier and better for users to message with businesses.
The company added that it was providing Facebook hosting services as some large businesses “need” to use the option to “manage their communication”.
But it again clarified that WhatsApp cannot see what a user is saying or that Facebook may “use that information for its own marketing purposes”.
“To make sure you’re informed, we clearly label conversations with businesses that are choosing to use hosting services from Facebook,” said the company.
“Facebook branded commerce features like Shops, some businesses will display their goods right within WhatsApp so people can see what’s available to buy,” clarified the statement.
It added that if this option is utlised then it will be used to “personalise” a shopping experience.
The company also stated that users that may see an ad on Facebook with a button to message a business using WhatsApp.
“Facebook may use the way you interact with these ads to personalize the ads you see on Facebook,” said the company.
WhatsApp under fire
Earlier this year the company announced a change in its terms and conditions after which it came under fire.
The change in policy has sent shockwaves among the users who have questioned the logic behind data sharing with Facebook and are encouraging others to install Signal and Telegram apps which have seen a sudden increase in demand.